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11 August 2021
All
the WooCommerce users are well aware of the fact that how beneficial it would
be if they are allowed or able to manage the WooCommerce Shop Page. But
they are also aware that WooCommerce's default Shop Page is preset and most of
the time you don't have any control over its appearance. So now the major
question that arises here is that how can we customize WooCommerce Shop Page
and make it look as per your needs? So the answer lies in this article so go
through it and try out all the different methods described over here.
What is the WooCommerce Shop Page?
WooCommerce Shop Page is the most crucial as well as essential space in the site which is used as a placeholder that shows up all the current items that are available for sale. It is not compulsory that Shop Page also appears in the same way as the other pages on your site do because there are separate settings to manage it.
The
products which are shown on the shop page are generally shown in grid layouts.
But still, the page's appearance depends upon the theme that you select as your
default theme.
The
data which are generally featured in the grid layout about your product are its
image, price, name of the product, ratings given by the customer. Along with
this information, you will also find a short description of the product on the
same page. The things that might be missing here will be the quantity or the
variations of the product.
There
are various variations that you'll find in the WooCommerce Shop pages. You can
either choose the one with full width or the one with the sidebar that allows
you to add some of the filter widgets for which you can choose the best product
filter plugins and customize it as per your requirements.
Customization
can make your Shop page look more informative and effective but for certain
products but there are still some products that will look great even without
customization. But still customizing will make your Shop page look better so we
can help you to customize the shop page using various methods.
Methods
to Customize WooCommerce Shop Page
Although
you won't find any direct customization options still there are many ways to
customize the default WooCommerce Shop Page. You can make limitless changes and
as much as you want to the Shop Page like you can add several new things such
as add or remove the sidebars, edit the default layout, show the exclusive
offers, add custom fields, create custom sidebars, or any other edits to the
Shop Page.
The
basic thing that you need to consider before making any kinds of changes is
that the grid or layout that you select for the Shop page must be appropriate
for the products you're selling.
Make
your Shop page enough effective to encourage the new as well as old customers
to scroll down for products variety. Also, make your page user-friendly to use
so that they can find the items that they are looking for quickly. The
purchasing process should be friendly and easy with maximum payment options
available for the convenience of the customers. You can also make use of table
layout for the filter choices so that the merchants or the whole seller get the
proper items in bulk and would also help the merchants selling customizable
items. This will be also beneficial for the products with several
specifications and brands creating the same products.
So
now let us go through all the possible methods to customize your Shop page of
WooCommerce.
1. Using the Page Builder
Image
Source: kasa Reviews
The very first method that is always suggested to customize the WooCommerce Shop page is by using the page builder. Using the page builder you can alter or change the number of items displayed, design, layout, types of products, etc. without changing the theme files or even without writing any lengthy codes.
Some of the best page builders that we would like to recommend you to edit your WooCommerce Shop page are Beaver Builder, Divi, Visual Composer, Elementor, etc. The page builder recommended here are available both in the free and premium form. There are several such page builders in the market among which these are the most used. The most substantial thing about these page builders is that you don't have to touch even a single line of codes.
In
this case, if you are using some particular themes such as Astra,
GeneratePress, OceanWP, etc. then you don't have to look for the page builder
since these themes already have an integrated option for customizing
WooCommerce pages.
2. Using the Plugin
You
can also customize the default Shop page of your WooCommerce site using some
specific plugins. Here we'll talk about such plugins which are not any kinds of
page builders but will help you to edit WooCommerce pages:
a. StoreCustomizer
StoreCustomizer
is one of the best plugins for creating live changes to your WooCommerce store
which you can watch as you make the changes to the store. You can get this
plugin both for free as well as paid with some advanced features.
If
you want to create your unique WooCommerce catalog by hiding the price
of the product or even if you want to remove the purchase or add to cart
features from your store, you can do it with the help of this plugin. This
function will be available in catalog mode.
Image Source: kasaReviews
With
the help of the catalog mode settings, you can either set it for a particular
product or all the products. You can also apply these settings for the users
who haven't logged in to your site. This will help more customers to get added
to your site since it will ask the users first to create an account to purchase
any items.
This
plugin also helps you to activate the product quick view to help the users find
the product faster. In this way, the customers will preview the items that
they're interested in and add them to the cart.
You
can also add a brief image gallery in the shop page so that the users can view
a brief image gallery pop-up of the items on the WooCommerce Shop page. After
looking at the image gallery when they decide to buy the particular product
they can easily add them to the cart from there itself.
You
can also add the pop-up windows that can be appeared on your category and
product pages. You can customize the image gallery and product quick view
through the additional settings in the design and layout of your WooCommerce
site.
It
also features a very unique customizing option which is the Ajax search that
helps the customers to get the product they are looking for in the minimum time
possible. In this, the user just has to use a short code and the feature will
display the Ajax product search. This plugin can also adjust the feature's
settings in such a way that an assortment of the predicted WooCommerce items
will be displayed in the Ajax search box.
So
in this way, there are many more features in this plugin that will be way far
beneficial for customizing your WooCommerce Shop Page.
b. Storefront Blocks
Storefront
Blocks is one of the most efficient plugins that can be integrated without
having to enter any code and is capable of overriding the existing default WooCommerce
Shop page layout and design.
Altogether
you can find 8 premium blocks of WooCommerce Storefront.
Some
of the available options of these blicks are Square Grid Block, Product Slider
Block, Product Table Block, Masonry Product Block, Product Category Block, etc.
The category pages which are created by WooCommerce are dynamic and aren't much different from the other pages. All the pages in your store generally have the same layouts and designs so you can't even change their appearance. But by using the Storefront Blocks you can create customized category pages for your store. You can even change the way each of the category pages looks which will help you to increase your sale.
Image
Source: kasaReviews
Storefront
Blocks also helps you to generate more effective content that will be more
relevant to the particular items which you are particularly selling. So in this
way, it'll be also helping you to improve your SEO ranking. Generally, the
theme that you use automatically generates the item found on the site's home
page but the Storefront Blocks help you to redesign your home page and control
the content. This will help you to make a more organized home page by properly
arranging the products into different sections such as existing sections, brand
new sections, categories, or the products.
The
blocks in the Storefront allow you to change grid-column and rows, gaps of the
grids, colors, fonts, and many more. These blocks can be reused and transformed
to full width.
c. WooCommerce
Blocks
WooCommerce
Blocks is another substantial plugin that can be used to easily customize
WooCommerce Shop Page. With the help of this plugin, you can easily show up
the product that you want to sell. You can also show you products by placing
category and tags. You can also separate the product into different categories
such as featured, handpicked, and best sellers.
This
plugin also provides you a Blocks for the latest edition so that you can show
up the latest products in a particular section. This will be highly beneficial
for the merchants selling plenty of products whereby the customer has to make a
selection.
3. Manual Customization
If
you do not like to go for a page builder or any kind of plugin then you can
still customize your WooCommerce Shop Page manually. This will be the
best method for you in case you don't want to use any kind of third-party
plugin. Forgoing through this method you don't need to know to code but still,
you should know some basics of coding. Now we will go through each of the steps
of customizing your WooCommerce Shop Page manually:
I. Generate
a child theme
If
you haven't created a child theme for your store, first of all, you need to
create one. While creating a child theme, you might also have to edit and
update your main theme so don't worry about losing the changes when you get an
update just make sure that you have saved those edits previously.
A
child theme can be created using several methods, either you can do it manually
or you can do it with the help of a plugin such as Child Theme Wizard or
Configurator. But you don't have to go for the plugin always since you get
plenty of child themes whenever you purchase the theme or in the case you don't
get any, you can ask the developer for the one.
II. Make
a folder structure in the child theme
After
creating a child theme, you need to go to the
/wp-content/themes/your-theme-name using cPanel File Manager or FTP like
FileZilla. This cPanel client can be used to alter the files of the website.
Now it's the turn to name your child themes such as if your child theme is
created for a twenty-twenty theme then you can name it as
twentytwenty-child-theme or something similar to it.
After
naming the child theme you need to go /wp-content/themes/your-theme-name and
create a folder called WooCommerce. After that, create a file called
archive-product.php in that folder, which is the shop page template file. These
were the steps to create a WooCommerce Shop page which is empty till now. Next,
you need to add content to this empty page.
III.
Add some content to the WooCommerce Shop Page
To
add content to your Shop page you can type anything into the
archive-product.php text editor which will appear to the visitors in your
store. If you know to code them you can opt to add coding but in the case, you
don't need to code then you can move to the next step.
IV. Make
a template for the Shop Page
To
make a template for the Shop page, you can use an existing template and
customize it instead of using one from the scratch. Make sure to consider the
parent theme and find an index.php file or the single.php file.
Once
you have found any of these two files simply copy the file and paste it to the
WooCommerce folder that you have previously created. In the case both types of
files are available then you can go for the single.php file.
The
file which you just have pasted to the WooCommerce folder has to be named as an
archive-product.php file so you need to delete the existing file named as an
archive-product.php file. After deleting the previous file with the same name,
change the name of the file (index.php or single.php) you just pasted to
archive-product.php.
The
file which you have just pasted and renamed will be used as your store page.
This page will disguise similar to one of your product pages. Further, you can
use more shortcodes to customize the page so that it would appear as the proper
store page.
V. Use
the shortcodes to customize the shop Page
The
first step of customizing your Shop page is by separating your products into
the number of rows and columns you wish to put. For example, if you wish to
create only two columns with 4 products per column then the shortcode that you
need to enter will be:
[products
limit=”4″ columns=”2″]
There might be several owners who may be confused with these codes like where need to enter it, then you simply have to follow the steps mentioned below:
● Open the archive-product.php
file.
● Clear all the text that are mentioned between and (Make sure you don't erase these two lines of codes but just the matter written between them)
● You need to add new codes in the place left after removing the codes in the previous step.
● The code that you need to add in the previous step is
Once you are done with the steps given above, you need to save your changes. After this step, you are all set up with your new WooCommerce Shop page customized by you. To the above-mentioned codes, you can also add some extra codes and do some experiments with several shortcodes so that you finally get the look which you always wanted your Shop page to be like.
Concluding Thoughts
The most substantial page of your WooCommerce store is your Shop Page. This is the page that will people visit to know more about your products.This is why this page has to be informative and enough interactive to drive the attention of the visitors into it.
The design and the layouts that you choose for the Shop Page must be attractive and easy for the visitors to use. The Shop pages of WooCommerce are pre-designed with no built-in resources to change the look of the WooCommerce Shop Page. Although the default Shop pages have plenty of features and options for the store owners still they won't be the best solution for every online store.
This is why enhancing the layouts and the design of your Shop page is a compulsion to increase the sale and to grow customers and this is the major reason you must know these amazing steps and methods to easily customize WooCommerce Shop Page.